We’ve discussed previously that technology should be seen as
investment. However, because some businesses aren’t sure how to evaluate and
strategically select a technology, many simply look at the price tag. The
cheapest option is the best option, right? With the amount of change coming to
this industry, your business needs a technology that has the ability to customize to you, and scale to any situation depending on circumstances, and evolve to continue to serve you and
meet your needs in the future.
In this episode of Mark’s Minutes, Mark explains why he is
concerned when potential customers make decisions based solely on price. He
guides you through what expectations you should have for technology and reveals
his warning and suggestion on how to evaluate its full long term value, instead
of the short term costs.
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