Long Term Consumer Marketing

As a real estate agent, lender or title company, it’s not often you’ll find return customers, due to the nature of real estate. By the time consumers are ready to refinance or buy a house again, most don’t remember who they worked with on their first transaction, and if they do, they don’t have an easy way to reconnect with your business. This may be due to the fact that most post-closing marketing today involves distributed refrigerator magnets and branded pens that are sure to be lost or thrown away. So how can you stay connected with consumers after the transaction, and improve your marketing so consumers remember their business with you?

In this episode of Mark’s Minutes, Mark explains how Pavaso connects real estate agents, lenders and title companies to consumers for the entire homeownership lifecycle. He also explains how Pavaso adds value over time for you and your customers with built-in automated marketing that makes it easy for you to stay connected with consumers and allow them to reconnect with you.

Closing Insight Regarding Millennials

Millennial: a person reaching young adulthood around the year 2000. Millennials have been a topic of conversation in the real estate industry for the last year or so, as they reach the homeownership stage of life. Millennials are very particular in their sentiments and what they expect from business transactions today, and it’s no secret that the real estate industry is having trouble attracting Millennials and walking them through the home buying transaction in general. Much of this has to do with the processes involved with buying a home, and the experiences resulting from them. It can be put simply that millennials want more information, more access and most importantly, they want it all at their fingertips.

In this episode of Mark’s Minutes, Mark explains why Millennials are so different than any other generation, and why the real estate industry is having trouble connecting with them. He discusses the way Millennials were raised, and what impact that has on their value in relationships and business dealings. Most importantly, Mark will explain how to use the technology we have today to evolve the process of buying a home to attract Millennials and every generation after.

How Did Pavaso Get Here?

We all have experiences in our lives whether they be work-related, personal or even spiritual that shape our personalities, ideas and futures. And all great companies have to start somewhere, whether it’s someone’s simple idea with a staff of one or a larger organization’s endeavor with the backing of millions. Either way, it takes years of focus, hard work and determination to effectively develop an up and running company. Pavaso CEO, Mark McElroy, has many experiences that are no different than these.

In this episode of Mark’s Minutes, Mark discusses his background in the technology, title and mortgage industries, and his experiences with building from the ground up. He goes on to explain how these distinctive experiences led to the inception of Pavaso’s platform and the core values that make Pavaso different from any other platform.

Clear Objectives for Mortgage Executives

Mortgage Executives, as you start to dive into the process of analyzing technologies to include in your businesses and their benefits and costs, be prepared for some objections from your managers. This is very common for an industry that hasn’t changed the way they do business for decades, and have the mindset of ‘if it’s not broken, don’t fix it’. However, setting some clear objectives for your organization can encourage innovative thinking and implementation of technology into your business practices.

In this episode of Mark’s Minutes, Mark explains why you’ll receive push back from managers about changing your current business processes, and how to overcome those objections by walking you through how to set clear business objectives. If your objectives are good, Mark will lay out what you can expect from your managers, and the next steps for implementing your technology endeavors. 

Best is the Enemy of Better

For those of you whose businesses are going through the process of looking into a technology vendor to transform your organization, first off, congratulations. You’re on the road to evolving your business and gaining a competitive advantage. As you learn through your tech search about what technology can do for your business, there are many aspects of your business that you need to take into consideration. But what questions should you ask? And what should you expect time-wise, expense-wise and capability-wise?

In this episode of Mark’s Minutes, Mark walks you through three steps to strategically choosing technology through analysis of your business model and determining where the greatest potential for improvement is. Mark also explains one of his personal favorite analogies, Best is the Enemy of Better, and describes how it applies directly to you in your tech search. 

I Can't Believe This Technology

Technology is everywhere. It’s revolutionized how we make it through our daily lives. Email available from any device at any time. Wi-Fi available just about everywhere. Global internet access at our fingertips. It’s nearly impossible to go through a day without using technology in our jobs, homes and lives. So why is it that the process of buying a home dates back decades and still includes stacks of hundreds of papers, fax machines and snail mail? This business process has the ability to evolve and can use technology effectively to make it easier and more efficient than ever. 

In this episode of Mark’s Minutes, Mark explains how you can harness the power of new technology and apply it to your business to help you succeed. He discusses how Pavaso takes leading-edge technology and makes it user-friendly and easy to implement into your business. Lastly, he explains how to turn your business into a mortgage Millennial magnet.

What is Pavaso?

As technology evolves its way into every major industry, it’s clear that the home-buying experience needs modernization. We’ve talked in previous blogs about how the closing issue specifically needs to be fixed, and incorporating technology into real estate is an efficient and confident way to do that. Still, every step of the process could really benefit from technological tools. And as we talk with businesses interested in Pavaso’s technology, the first question we get is “So what is Pavaso? An LOS? A doc-prep company?” So who better to explain what we do than CEO of Pavaso himself, Mark McElroy.

In this episode of Mark’s Minutes, Mark breaks down what the Pavaso platform is and why it’s different from anything else in the industry today. He explains the eClosing concept, how Pavaso incorporates every part of the home buying transaction, and most importantly, what it accomplishes for not just you but your business partners and consumers. See how Pavaso revolutionizes home buying for each different stakeholder, whether you’re a lender, title company, real estate agent, investor or service provider.