Objections as Obstacles or Opportunities

Technology and the mortgage industry have been slow to combine throughout the years. Mainly because no one is quite sure how to marry the two in harmony, with little disruption to the daily workflow. We’re here breaking down how to successfully fulfill a technology project with 10 Key Principles that any business can follow. Here’s an excerpt from the white paper, Why Technology is so Difficult, on Principle #1 to mastering and applying technology successfully.

“Principle #1 – It all starts and finishes with the Business

Every technology project – whether purchased or built – must start with clear business objectives. These are the expectations of the company that, if achieved, would result in reduced expenses, service improvement, or revenue growth. As an executive, you must set these objectives as the target for a project team to achieve. This and this alone defines success or failure in every project and gives both sides of the equation the target to rally around and come together to achieve.

Often, the operations side of the project will point out a valid obstacle which, rather than posing a simple challenge to overcome, becomes the reason to not do anything. The simple fact is nothing is impossible, and the leadership of each company should not tolerate this “Devil’s Advocate” approach to business objectives (i.e., allowing an objection based on fear to be the reason for inaction). Condition your teams to view these objections as the very product tasks they must overcome and not an excuse to stop taking action for the benefit of the company.

Don’t let business objections become the obstacle for taking action. Instead, view business objection as a challenge to be overcome. Each challenge and objection is something the team must figure out and should not be the reason for stopping.”

It’s clear that without a determined goal or plan for business applications, technology goes nowhere. Perhaps the most significant takeaway from this excerpt is that a project worth starting is one worth finishing, even if obstacles occur. Can you think of a time when you threw an idea out altogether simply because you hit a roadblock? It happens all the time and absolutely stifles innovation. Don’t let your company be an organization where technology misses the mark. Following all 10 of these Principles will allow your business to master the seamless implementation of any technology project.

To learn more about all 10 Principles, download the white paper, Why Technology is so Difficult, here.